Association | Event Visual Identity | Event Collateral | Environmental Graphic | Digital Marketing Assets

Mastering Stakeholder Management and Extensive Deliverables with an Agile Approach

Navigating Branding and Event Design for NAPABA's 35th Anniversary

Account & Project Manager: Jo Zhou / Creative Director: Kat Scott / Art Director: Cameron Maher, Bethany Whitlock/ Designer: Gayle Villacruz, Riley Permann-Gubler, Gabriela Venetucci

Fathom Creative | Case Study

Project Overview

When NAPABA approached us to spotlight their 35th-anniversary convention, we embraced an exciting challenge: celebrating this milestone for the nation’s largest Asian-Pacific American legal group.
Representing 60,000 voices, NAPABA (National Asian Pacific American Bar Association) brings together attorneys, judges, and students annually to honor achievements, build connections, and advocate for marginalized communities.
Event Visual Identity, Event Collateral, Environmental Graphics, Digital Marketing Assets

My Contribution

Led the kickoff meeting to establish project objectives and over 70+ deliverables.

Define the scope, and develop a comprehensive project plan, including timeline and budget.

Oversee the project from inception to completion, navigating parallel timelines and overseeing team capabilities, ensuring all milestones are met.

Collaborate closely with the Finance department to ensure accurate billing and financial tracking.

“We really appreciate your partnership! ”

— Communications Manager

Key Challenge

Situation

We faced a tight timeline with a large volume of deliverables.

Task

I am tasked to create a plan to allow our client to efficiently review all deliverables to save time and keep the project on track.

Action

With an agile approach, I worked with the Art Director to create custom tracking tools that allowed our client to review the deliverables in batches and our team to work in parallel.

Result

As a result, we managed all change requests seamlessly and delivered all assets on time, demonstrating our effective project management and agility as a creative team.

Key Actions

I set up the project in ClickUp with a Kanban board view. This approach provided clear visibility of progress and allowed me to effectively support the team and address any issues promptly.
Leveraging lessons learned from previous projects, I identified time-consuming areas to address early, preventing last-minute rushes.
I collaborated with the client to group tasks by priority, ensuring a structured and manageable review process.
I assigned multiple team members to work in parallel, optimizing timelines while closely managing team capacity to prevent conflicts and ensure efficient workload distribution.
I employed a custom tracking system, working with the Art Director to design a spreadsheet in addition to using ClickUp. This facilitated organized reviews and streamlined both internal and client approvals.

Key Skills

Time Management, Strategic Planning, Lessons Learned Application, Prioritization, Delegation, Capacity Management, Custom Tool Development, Agile Methodology, Collaboration, Flexibility, Client Management, Project Delivery.