Healthcare | Association | Event Visual Identity | Environmental Graphic | Event Collaterals | Publication
Leading with Clear Communication to Exceed Client Expectations
Honoring ACG's 90th Anniversary with Thoughtful Branding
Account & Project Manager: Jo Zhou / Creative Director: Kat Scott / Art Director: Cameron Maher/ Designer: Gayle Villacruz, Riley Permann-Gubler / Printer + Couriers
Fathom Creative | Case Study
Project Overview
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We were honored to work with the American College of Gastroenterology’s (ACG) incredibly kind and passionate team to help visualize a massive milestone in their organization’s history – their 90th anniversary.
Despite our ACG client being familiar with our company, this design team was new to them. They were initially concerned about the project's complexity and whether we could meet their expectations for this high-profile undertaking.
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The American College of Gastroenterology (ACG) is a Bethesda, Maryland–based medical association of gastroenterologists.
The association was founded in 1932[1] and holds annual meetings and regional postgraduate continuing education courses, establishes research grants, and publishes The American Journal of Gastroenterology, Clinical and Translational Gastroenterology and The ACG Case Reports Journal. More than 18,000 physicians from 86 countries are members of the ACG.
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Logo, Visual Identity, Environmental Graphic, Event Collaterals, Publication
My Contribution
Led kickoff meetings, ensured a thorough understanding of the client's needs, and identified the best solutions to meet both budget and timeline constraints.
Create a comprehensive project plan, including timeline and budget estimates.
Addressed any concerns promptly and maintained clear communication.
Monitored the project's progress and ensured a smooth workflow.
“I want to say how flawless this process has been, how grateful I am for the responsiveness, professionalism, and attention to detail of this team.”
Key Challenge
Situation
Our client needed to collect content from various contributors, posing a risk to the project timeline.
Task
I need to make sure the client has sufficient time to gather content and make necessary changes during the refinement phase, without causing delays.
Action
I collaborated with the Art Director to create a realistic timeline, incorporating additional buffer in the refinement phase to account for potential delays.
Result
As a result, we successfully delivered the project on time and within budget, which inspired more collaborations in the future.
Key Actions
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I frequently checked in with the client, promptly capturing and addressing any updates to ensure smooth progress.
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I meticulously documented all change requests, ensuring that both our client and team could track any modifications and maintain a clear understanding of the project's current status.
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I proactively communicated with the printer and ensured timely production. I also followed up closely on the delivery process, verifying all details for accuracy.
Key Skills
Risk Management, Strategic Planning, Resource Allocation, Team Collaboration, Client Engagement, Time Management, Vendor management