Balancing Scope and Vision in Branding an Innovative Asian Fusion Restaurant

Brining Vision to Reality for the Bodhi Kitchen

Interior Designer: Second Block Hospitality / Account Project Manager: Jo Zhou / Design & Art Direction: Bethany Whitlock / Creative Direction: Kat Scott / Photography Credit: Heartbeat Branding

Fathom Creative

Project Overview

Second Block Hospitality approached us to brand their new Asian fusion restaurant, Bodhi Kitchen.
Located on Rehoboth Beach, Bodhi Kitchen features an innovative Asian-inspired menu with flavor-forward dishes riffing on Thai, Korean, Chinese, Vietnamese, and Japanese flavors to create something bold and new.
Second Block Hospitality Group is a distinguished hospitality company, with a reputation for operating several acclaimed restaurants in Rehoboth Beach.
Branding, Logo, Visual Identity, Merchandise, Digital Assets , Packaging Design, Menu Design

My Contribution

Managed the project from start to finish, including defining requirements, developing timelines, and maintaining continuous communication with clients and stakeholders throughout the process.

Developed project scope and estimates based on client requirements.

Monitored and adjusted the project to prevent scope creep, reallocating resources as needed to address changes.

Captured and reviewed client feedback during calls and formal sessions, ensuring effective communication with the design team.

“And again wow we are all blown away by the creativity and design everyone came up with. Thank you so much.”

— Owner, Bodhi Kitchen

Key Challenge

Situation

As the project progressed, the scope expanded from Logo and Visual Identity to include Menu design, Merchandise, and Marketing Assets.

Task

My responsibility was to manage these evolving requirements while ensuring timely delivery, client satisfaction, project profitability and balancing our team’s capacity .

Action

I capture all changing requirements accurately, provided detailed estimates for the additional work, and secured client approval before proceeding with each new component.

Result

By effectively managing scope changes and ensuring clear communication, I delivered all project elements to the client's satisfaction, resulting in a successful branding launch for the restaurant.

Key Actions

As the project progressed, our client expressed the need to expand the scope. I collaborated with our Art Director to create a list of recommended deliverables, helping the client clarify their needs and make informed decisions.
I captured and documented all changes our client made via emails, phone calls, and in formal feedback sessions.
By collaborating closely with Art Directors and team members, I ensured the project had the necessary resources and adjustments were made to accommodate scope changes and shifting timelines effectively, all while maintaining seamless progress on other projects.
I promptly and effectively communicated client feedback to our team, ensuring all parties remained aligned on changes and objectives.
To meet the client's request for deliverables in batches for distribution to various vendors, I adopted an agile approach by coordinating with our team to deliver project components incrementally. This flexibility allowed us to accommodate the client's needs efficiently while maintaining alignment with project goals.

Key Skills

Team Leadership, Coordination, Scope Management, Agile Approach, Stakeholder Management, Timeline Management, Resource Management, Flexibility, Strategic Communication, Client Management.